Responsibilities

• Develop and manage monthly content calendars aligned with brand positioning, seasonal programming and campaign priorities
• Capture and produce on-site photo and video content (including short-form video/Reels) that reflects the guest experience, amenities and destination lifestyle
• Write engaging, on-brand captions and copy tailored to platform and audience
• Execute real-time content opportunities, including property activations, events and experiential moments
• Partner closely with PR and client teams to ensure integrated storytelling across earned, owned and influencer channels
• Manage social publishing, scheduling and community engagement, including timely responses and tone-appropriate interactions
• Monitor social trends and platform innovations to keep content fresh, relevant and culturally resonant
• Track and analyze performance metrics, providing insights and recommendations to optimize engagement and growth
• Coordinate influencer and creator content, including on-property logistics and content approvals
• Maintain consistency in brand voice, visual standards and elevated positioning

Requirements

• Must be based on O‘ahu, with flexibility to visit properties for content capture as needed
• 3-5+ years of experience in social media management, preferably within hospitality, travel or lifestyle sectors
• Proven experience with on-site content capture and mobile-first video creation
• Strong writing, editing and storytelling skills with a refined sense of brand voice
• Proficiency in social platforms and tools (Instagram, TikTok, Facebook, LinkedIn; Sprout, etc.)
• Working knowledge of content creation tools (Canva, Adobe Creative Suite, CapCut or equivalent)
• Ability to analyze performance data and translate insights into actionable strategy
• Highly organized with experience managing multiple accounts and deadlines simultaneously

Nice to Have

• Experience working with luxury or boutique hotels/resorts
• Strong visual sensibility and understanding of hospitality-driven storytelling (food & beverage, rooms, experiences, destination)
• Familiarity with Hawai‘i culture and the O‘ahu market
• Comfortable capturing candid, in-the-moment content while maintaining a polished, brand-appropriate aesthetic
• Collaborative, proactive and solution-oriented