Social Media & Partnership Manager

Carlsbad, CA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy and content for two brands end-to-end, including video creation, community management, and influencer partnerships.

  • Must-have: 5+ years in social media or content creation and hands-on video editing.
  • Must-have: experience managing influencer campaigns or community engagement.
  • Standout: ownership across two brands with a fast-paced startup environment.

Job Description

Responsibilities

  • Social Media & Content — Own and manage our social channels (Instagram, TikTok, Meta, Pinterest, Twitter/X) including strategy, content creation, scheduling, and performance reporting.
  • Create and manage video content — from concept through filming/editing to publishing.
  • Develop a content calendar aligned with campaigns, seasonal trends, and business priorities.
  • Monitor trends and platform updates to keep our content fresh and relevant
  • Community Management — Engage with our community across platforms, responding to comments, DMs, and mentions in a timely, on-brand way.
  • Build authentic relationships with followers and foster a sense of community around our brands.
  • Influencer & Partnerships — Identify, vet, and manage influencer relationships and campaigns when they arise
  • Coordinate gifting, deliverables, and performance tracking for influencer partnerships
  • Explore brand partnership and collaboration opportunities to drive awareness and growth
  • Giveaways & PR — Plan and execute social giveaways from concept to completion
  • Support PR efforts as needed — including press outreach, product sends, and media relationships
  • Operations & Cross-functional — Collaborate with the team on photoshoots and asset creation
  • Manage and organize the brand asset library (photos, videos, graphics)
  • Report on social performance and share insights to inform strategy

Requirements

  • 5+ years of experience in social media, content creation, or a related marketing role — brand-side or agency experience both welcome
  • Strong knowledge of major social platforms and what makes content perform on each
  • Hands-on video creation and editing skills (comfortable on-camera direction, basic editing, reels/TikToks)
  • Experience managing influencer campaigns and/or community engagement
  • Proven ability to manage multiple brands simultaneously while keeping each voice and visual identity distinct
  • Comfortable with ambiguity and thriving in a fast-paced startup environment where priorities can shift
  • Strong writing skills and an eye for visuals and on-brand aesthetics
  • Experience with tools like Later, Canva, Adobe/Figma, Asana, or similar platforms is a plus
  • Data-savvy — comfortable pulling metrics and using them to tell a story and refine strategy

    Benefits

    • Direct ownership of social strategy for two growing consumer brands — with room to build, experiment, and make your mark
    • A small, tight-knit team where your work is visible, your ideas are heard, and you’re never just a cog
    • Competitive salary + benefits
    • Fully remote — work from anywhere
    Lively Root logo

    Lively Root

    At Lively Root, we are horticultural experts passionate about empowering our customers to create green spaces. Our team has over a century of experience as growers, retailers, and landscapers. We know with so many new consumers to home gardening, the learning curve can be steep. That is precisely why we not only provide pristine plants for the best possible start, but we also offer education and coaching. By equipping our customers with knowledge, we hope not only to guide but to inspire.Lively Root is committed to providing eco-friendly products and responsibly grown plants. All of our orders come to our customer’s doorstep carefully packaged from one of our nurseries to ensure quality at every step. Our direct fulfillment further expedites shipping and processing so we can provide the freshest plants anywhere.Plants improve air quality, soothe stress, and even promote creativity. However, we know purchasing plants can be thorny. The ability to shop directly is a huge step forward in making gardening accessible to everyone. Through our handcrafted process, we want everyone to feel comfortable ordering, whether it’s their first plant or hundredth!

    Founded in 2020
    San Diego, California, USA
    12 employees (3 in marketing)

    Traffic Signals

    Monthly Visitors
    223.9K
    Monthly Google Ads Budget
    $36K
    Traffic Source Mix
    Search
    57.6%
    Direct
    33.7%
    Referral
    5%
    Social
    2%
    Paid
    1.6%

    Headcount Trend

    Current headcount: ~13

    Marketing Team

    Marketing Team Size
    1 (8% of company)
    Median Career Experience
    6 years
    Median Tenure
    3.3 years

    Funding

    Total Funding
    $5.1M
    Last Raise
    $4M
    Seed, 4 years ago

    Funding History

    • Jun 2022
      Seed • $4M
    • Jul 2020
      Pre Seed • $1.1M