Responsibilities

• Develop and execute social media strategies across all platforms (Facebook, Instagram, YouTube, etc.) to grow engagement, brand awareness, and customer acquisition.
• Lead all social-based marketing initiatives, including content planning, execution, and performance tracking.
• Create and oversee high-quality creative assets (photo, video, graphics, print, digital campaigns) that align with brand standards.
• Maintain and strengthen the Valley Wide and Valley Ag brands across all channels and touchpoints.
• Collaborate with internal teams (marketing, category managers, field managers, store operations) to execute campaigns and promotions effectively.
• Analyze performance metrics, customer behavior, and engagement data to improve marketing effectiveness.
• Manage relationships with external vendors including creative agencies, videographers, and media partners.
• Develop and manage budgets for social media and creative marketing initiatives.
• Travel to Valley Wide locations is needed to capture content and support local marketing efforts.
• Support initiatives that promote the value of membership through digital channels, events, and outreach efforts.