Responsibilities

• Lead social media strategy and content direction (Instagram, TikTok, etc.)
• Define what we post, why it matters, and how it contributes to inquiries and bookings
• Collaborate with in-house marketing support to guide content and ensure strong execution
• Own both strategy and execution — ensuring ideas are carried through
• Optimize content for engagement, reach, and conversion
• Contribute to marketing campaigns and promotional initiatives
• Provide input on website messaging and overall brand positioning
• Identify opportunities for broader marketing improvements (SEO, PR, etc.)

Requirements

• A strategic thinker who understands how content drives real business results
• Strong experience in social media strategy (this is a core requirement)
• Broader understanding of digital marketing and brand positioning
• Ability to think in terms of content, messaging, and conversion
• Comfortable working in a small business environment and taking ownership
• Work Closely with in house Junior Marketing Assistant
• Role involves evenings and weekends occasionally
• This is a local role — candidates must be based in Hudson Valley / Westchester and able to be on-site as needed
• Part-time: 15–20 hours per week
• Flexible structure (independent contractor or salaried depending on fit)

Nice To Have

• Experience in hospitality, events, weddings, or lifestyle brands is a strong plus
• Strong understanding of Gen Z consumer behavior
• Hands-on, proactive, and able to execute as needed

Benefits

• Bonus based on performance
• Competitive salary
• Flexible schedule
• Company parties