Social Media Marketing Strategy Manager at NBCUniversal | Miami, FL

NBCUniversal

Social Media Marketing Strategy Manager

Miami, FL (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy for NBCUniversal scripted/unscripted content and live events with a focus on U.S. Hispanic audiences across major platforms.

Own social strategy from priorities to platform-specific execution.
Must-have: 3–5+ years in social media or entertainment marketing with bilingual English/Spanish ability.
Standout: Cross-functional collaboration and data-driven optimization for real-time trends and tentpole moments.

Job Description

Responsibilities

Support the development of comprehensive social media marketing strategies for scripted series, unscripted formats, and live/special event programming.
Translate programming priorities into platform-specific strategies (Instagram, TikTok, YouTube, X, Facebook, Threads, emerging platforms).
Identify audience segments and cultural insights to inform content positioning and messaging.
Develop go-to-market social plans for premieres, finales, tentpole moments, and franchise launches.
Collaborate with creative, production, and marketing teams to ideate social-first, culturally relevant concepts.
Provide strategic briefs for social creative assets, ensuring alignment with platform best practices and performance goals.
Optimize content formats for each platform (short-form video, vertical storytelling, live engagement, community interaction).
Partner with cross-functional teams (marketing, publicity, paid media, research, digital partnerships) to ensure integrated campaign execution.
Monitor performance metrics and optimize strategies based on data and audience insights.
Identify real-time engagement opportunities and social trends that align with brand voice and programming.

Requirements

3–5+ years of experience in social media strategy, digital marketing, or entertainment marketing.
Fully bilingual (English/Spanish), with strong written and verbal communication skills in both languages.
Deep understanding of U.S. Hispanic audiences and cultural nuances.
Experience developing social strategies for scripted and/or unscripted television content.
Strong knowledge of social platform ecosystems, trends, and performance metrics.

Preferred

Experience supporting live or tentpole programming.
Familiarity with social listening tools and analytics platforms.
Passion for entertainment, pop culture, and emerging digital trends.

NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926

New York, New York, USA

48K employees (18,533 in marketing)

www.NBCUniversal.com