Social Media Marketing Strategist

Burlington, MA (Hybrid)

$56K/yr – $70K/yrMid Level2+ years expFull time

Posted 9 hrs ago

Job Summary

Own the end-to-end social content lifecycle for the Coffee portfolio, from ideation to performance, while surfacing trends, coordinating creators, and coordinating cross-functional publishing.

  • Own end-to-end social content lifecycle across Coffee brands
  • Drive trend monitoring, creator coordination, and cross-functional publishing

Job Description

Responsibilities

  • Support the day-to-day management and execution of organic social content calendars across the Coffee portfolio, ensuring content is timely, relevant and aligned with established brand and social priorities.
  • Partner with brand teams and the broader cross-functional team to translate marketing strategies, product launches and business priorities into social-first content.
  • Support content from idea through execution, including briefing, copy development, asset coordination, feedback, approvals, publishing and performance learnings.
  • Support day-to-day publishing and content operations, including scheduling, asset management, approvals and cross-functional follow-ups.
  • Help ensure content feels native to each platform and is built for how people actually consume and engage with social.
  • Help capture and develop quick-turn, mobile-first social content, including behind-the-scenes, trend-led and real-time content.
  • Maintain content calendars, briefs, trackers and other working documents to keep social programs organized and moving across multiple brands.
  • Stay deeply plugged into social culture, emerging trends, memes, formats, creators, platform behaviors and conversations relevant to our brands and audiences.
  • Identify trends and cultural opportunities early, surface them to the broader team and help develop potential ways our brands could participate.
  • Support our weekly cross-functional Social Newsroom by monitoring social and culture, identifying emerging trends and conversations, and bringing forward relevant examples and opportunities for consideration.

Requirements

  • Bachelor’s degree preferred in Marketing, Communications, Advertising, Media or related field.
  • 0–2 years of relevant experience in social media, content creation, marketing, communications or a related field. Internships, co-ops, campus organizations, freelance work and demonstrated personal content experience all count.
  • Deep familiarity with TikTok, Instagram, Facebook, YouTube and emerging social platforms, including an understanding of how content and audience behavior differ across them.
  • Strong understanding of internet culture, social trends, creators, memes and evolving platform behaviors.
  • Good creative instincts and an ability to recognize what makes content compelling, culturally relevant and shareable.
  • Excellent written communication skills with an ability to adapt tone and voice across different brands and audiences.
  • Highly organized with the ability to manage multiple projects, brands and deadlines simultaneously.
  • Comfortable working in a fast-moving environment where priorities and opportunities can change quickly.
  • Collaborative, proactive and willing to jump in wherever needed to move great work forward.
  • Familiarity with social media management, publishing, analytics or content creation tools is a plus, but not required.

Preferred

  • Bonus points if you love coffee!

Benefits

  • Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility.
Keurig Dr Pepper logo

Keurig Dr Pepper

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981
Burlington, Massachusetts, USA
13K employees (1,413 in marketing)
60% recommend to a friend
60% CEO approval

Salaries

Posted range

$56K/yr – $70K/yr

Taken straight from the job posting.

See all Keurig Dr Pepper salaries

Marketing Team

Marketing Team Size
1,413 (11% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$50.9B
Last Raise
$1.5B
Post IPO Equity, 21 days ago

Funding History

  • Feb 2026
    Post IPO Equity • $1.5B
  • Oct 2025
    Post IPO Equity • $7B
  • Oct 2025
    Post IPO Equity

Traffic Signals

Monthly Visitors
331.7K
Monthly Google Ads Budget
$5.5K
Traffic Source Mix
Search
32%
Direct
52.2%
Referral
8.8%
Social
5.9%
Paid
1%

Headcount Trend

Current headcount: ~13.4K

Recent News

Keurig Dr Pepper logo

Social Media Marketing Strategist

Keurig Dr Pepper · Burlington, MA · Hybrid