Responsibilities

• Develop and execute a social media content calendar, creating engaging posts, short videos, Reels, and Stories that showcase our products and lifestyle
• Actively manage community interactions by responding to comments and DMs, fostering a positive and engaged online community
• Monitor and analyze social media performance metrics (reach, engagement, conversions) to optimize content strategy and reporting
• Collaborate with the Brand Creative Director, Graphic Designer, and China teams to align social content with product launches and brand campaigns
• Stay ahead of social media trends and competitor activities, bringing fresh ideas to keep Z Gallerie's social presence innovative and relevant

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• 2-5 years of social media management experience; experience in home, fashion, or lifestyle brands is highly preferred. Proven track record of growing engagement and followers is a plus.
• Deep understanding of Instagram, Pinterest, TikTok, and Facebook algorithms and best practices; familiarity with social media management tools
• Excellent copywriting skills with the ability to craft brand-aligned, engaging captions; basic photo/video editing skills (e.g., Canva, CapCut, mobile editing apps)
• Proficiency in using social media analytics tools to drive data-informed decisions
• Native or near-native English proficiency with exceptional writing skills; Mandarin Chinese is a plus to facilitate communication with China teams
• Strong trend awareness, passion for home and lifestyle, self-motivated, and a collaborative team player

Preferred

• Mandarin Chinese is a plus to facilitate communication with China teams
• Experience in home, fashion, or lifestyle brands is highly preferred