Responsibilities

• The core responsibility of this role is managing social media marketing and maintaining client relations within the Marketing Department and between our academic partners.
• This includes managing day-to-day communications on divisional social media channels, coordinating meetings, and representing the marketing department as a front-line staff member.
• The Social Media Marketing Specialist serves as the liaison between the client and the marketing functions to ensure business needs and goals are being met, with a particular focus on social media outreach.
• Efforts to ensure success include coordinating, planning, developing, and supporting the execution of social media marketing plans and objectives.
• This includes coordinating calendars, vendor and third-party partnerships, and developing key messaging points for social media outreach in collaboration with Program Managers and supporting Marketing functions.
• This role will also be responsible for supporting marketing events, conducting basic marketing research, creating reports, and tracking and managing financial resources.

Requirements

• Solid knowledge of marketing principles, concepts, strategies and best practices.
• Solid experience and intimate understanding of traditional, digital, and emerging marketing channels, as well as executing omnichannel marketing campaigns.
• Demonstrated experience with digital media including social media, blogs, pay-per-click advertising, and search engine optimization.
• Experience working with Google Ads is a plus.
• Proven excellent copywriting/editing/proofreading skills for promotional material (print and online) and correspondence.
• Demonstrated experience in the development, writing, and presentation of marketing plans, strategies, and tactical performance reports using various marketing channels, principles and practices.
• Demonstrated experience planning and implementing marketing events and trade shows.
• Familiarity with researching and formulating partnerships with external organizations, professional groups, etc.
• Demonstrated ability in communicating effectively, clearly, accurately, persuasively, and patiently in person, on the phone, and in writing to constituents/clients of various levels and backgrounds.
• Time management skills including the ability to monitor tasks and projects, handle multiple priorities, and make resourceful and creative decisions to ensure deadlines are met.
• Demonstrated experience tracking, reviewing, and reconciling financial data.
• Solid knowledge of institutional products and services.
• Knowledge of the campus and / or medical center including its achievements, mission, vision, goals, objectives and infrastructure.
• Knowledge of customer service standards / procedures.
• Organizational skills and skills in file creation, maintenance and management.
• Written and interpersonal communication skills.
• Demonstrated ability to stay highly organized, efficient, and accurate project updates, and be able to perform multiple tasks for different teams/partners at the same time.

Preferred

• Experience with Google Ads is a plus.