Social Media Marketing Specialist

Philadelphia, PA (On-site)

Salary Not AvailableMid Level1+ years expPart time

Posted 2 months ago

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Job Summary

Own the end-to-end social program for SeaWorld’s brand on core channels by planning the calendar, creating distinctive assets with partners, and managing daily community engagement to drive guest experiences and brand impact.

  • Channel-leading content: plan the social calendar and craft assets with Sesame Workshop and agencies for social-only campaigns.
  • Community & collaboration: manage daily conversations, coordinate with guest services and SEA social care, and guide content shoots on-site.
  • Content execution & optimization: brief creative teams, support on-site shoots, and oversee performance tracking across Facebook, Instagram, X, and TikTok.

Job Description

Responsibilities

  • Plan, manage and execute social media calendar based on park content and larger brand initiatives.
  • Curate and create unique content to share on owned channels that is relevant and supports key messages and campaigns.
  • Daily community management of social media channels and regular collaboration with guest services and SEA social care team.
  • Work with a Sesame Workshop, a variety of agencies , and internal resources to develop creative assets for customized social-only content. This includes leading and organizing related social only focused content shoots.
  • Write photo and video briefs for any content requests to SEA creative services team for organic social.
  • Support content/brand team with on-site film & photo shoots ; Photography/videography skillsets required .
  • Develop innovate channel engagement leveraging the strength and audience nuances of each core channel including Facebook, Instagram, X (Formerly Twitter) & TikTok
  • Compile, update and maintain weekly, monthly, and annual social media performance results for review
  • This position is an on-site position located in Langhorne, Pa

Requirements

  • Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
  • Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
  • Deep knowledge of the latest social media, entertainment and interactive trends and have a proven ability to assess and report consumer trends.
  • Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style and tone.
  • Excellent communication skills (written and oral) with an ability to adapt communication style to many different audiences.
  • Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
  • Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
  • Ability to analyze and present social performance.
  • Strong project management skills and ability to manage the priorities of multiple stakeholders in a dynamic and demanding environment.
  • Comfortable appearing on camera for social projects/content needs and the ability to interact with park guests

Benefits

  • The perks of the position: Ambassadors will enjoy a fun, fast-paced environment, and great teammates, as well as:
  • FREE park admission
  • Discounts on park admission tickets and passes for family and friends
  • Park discounts on food, merchandise, etc.
  • Scholarship opportunities
  • Exclusive employee events and giveaways
SeaWorld logo

SeaWorld

SeaWorld takes families below the surface and above their expectations, while immersing guests in the mysteries of the sea from up-close animal experiences and unforgettable performances, to the next generation of thrills. SeaWorld helps vacation adventures become lifelong memories. Come celebrate the wonders of the sea.

Founded in 1964
2.5K employees (271 in marketing)