Responsibilities

• Develop and execute comprehensive social media strategies that enhance brand visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure visual consistency and brand alignment.
• Manage social media accounts using platforms like Hootsuite and Buffer to schedule posts, monitor activity, and respond promptly to audience interactions.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; utilize insights to refine content strategies.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions while optimizing ad performance through data analysis with Google Analytics and web analytics tools.
• Collaborate with public relations teams to coordinate messaging during campaigns or events; foster positive relationships with influencers, partners, and media outlets.
• Perform keyword research for SEO purposes to improve content discoverability; proofread all content for accuracy, clarity, and brand voice before publication.
• Track campaign performance metrics regularly; prepare detailed reports on engagement rates, follower growth, website traffic, and ROI to inform future strategies.

Requirements

• Proven experience in social media marketing with a strong understanding of platform-specific best practices.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools and techniques for reputation management and trend analysis.
• Knowledge of SEO principles, keyword research methods, web analytics (Google Analytics), and e-commerce integration strategies.
• Ability to create engaging content tailored for diverse audiences; strong storytelling skills combined with excellent proofreading abilities.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms; adept at analyzing ad performance data.
• Strong relationship management skills; capable of building partnerships with influencers, media outlets, and internal teams.
• Excellent organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Parental leave
• Retirement plan
• Tuition reimbursement