Social Media Marketing Specialist

Responsibilities

• Develop and implement comprehensive social media marketing strategies tailored to various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality, engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media accounts using scheduling tools like Hootsuite and Buffer to ensure consistent posting schedules and timely responses.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activities; utilize insights for content optimization.
• Analyze social media analytics and marketing online analytics to assess campaign performance; prepare detailed reports on media performance metrics.
• Coordinate with public relations teams to align messaging strategies and enhance brand reputation through media outreach.
• Execute paid advertising campaigns on platforms such as Facebook Advertising; optimize ad performance based on data insights.
• Engage with followers by responding promptly to comments, messages, and inquiries to foster community growth and relationship management.
• Perform keyword research for content optimization; leverage SEO best practices to increase visibility across digital channels.
• Monitor digital marketing performance metrics regularly; adjust strategies accordingly to maximize engagement and ROI.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in media editing tools including Adobe Photoshop, Adobe Illustrator, video editing software, and photography techniques.
• Hands-on experience with social listening tools like Hootsuite or Buffer; familiarity with social media analytics platforms such as Google Analytics.
• Knowledge of digital marketing performance monitoring techniques; ability to analyze data for actionable insights.
• Strong content creation skills including writing compelling copy and designing eye-catching graphics aligned with branding guidelines.
• Experience executing Facebook Advertising campaigns and managing paid social media promotions effectively.
• Background in public relations or relationship management within a digital context is a plus.
• Familiarity with e-commerce platforms and web analytics tools is advantageous for integrated marketing efforts.
• Excellent proofreading skills combined with attention to detail in all forms of content production.

Benefits

• Dental insurance
• Flexible schedule
• Retirement plan