Responsibilities

• Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase brand visibility and audience engagement
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing objectives
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, enabling timely responses and reputation management
• Implement targeted advertising campaigns on Facebook and other platforms using Facebook Advertising tools to reach specific audiences and optimize ROI
• Analyze web analytics and social media metrics via Google Analytics and platform insights to refine strategies and report on campaign performance
• Collaborate with the public relations team to coordinate outreach efforts, press releases, and community engagement initiatives that enhance brand reputation

Requirements

• Proficiency in social media management tools such as Hootsuite or Buffer
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
• Knowledge of SEO best practices and keyword research techniques to enhance content discoverability
• Experience with video editing and photography to produce engaging multimedia content
• Familiarity with web analytics platforms like Google Analytics for tracking performance metrics
• Ability to conduct social listening to gather insights on customer sentiment and industry trends
• Excellent proofreading skills to ensure all content is polished and error-free
• Understanding of branding principles, digital marketing strategies, and e-commerce platforms to support overall marketing goals
• Strong relationship management skills for engaging with influencers, partners, and online communities effectively

Preferred

• Experience engaging with influencers, partners, and online communities
• Experience with press/media outreach (PR) initiatives
• Familiarity with Facebook Advertising tools to optimize campaigns