Responsibilities

• Content Creation & Brand Representation: Shoot, edit, and publish high-quality daily organic content for Instagram and Facebook using company-provided equipment (iPhone Pro Max, GoPro, and Sony digital camera). You will act as a confident, regular on-camera personality, serving as one of several key faces for our brand.
• Influencer & Partnership Management: Proactively source and manage relationships with creators, celebrities, and cannabis influencers. You will lead the initial outreach and pitch meetings, collaborating with marketing and finance leadership on final budgets and contract negotiations.
• Collaborative Campaigns: Act as the primary marketing point of contact for vendor partners and other brands to plan and execute cross-promotional campaigns once target brands are identified with Marketing Managers final content approval.
• Data Analysis: Track monthly performance metrics to identify trends, translate data into actionable business insights, and recommend strategic next steps.
• Marketing Support: Design digital and physical marketing assets for retail and input promotional data into our email marketing calendar then develop social content for promotions.
• Compliance & Consistency: Push creative boundaries to maintain an engaging lifestyle brand voice while strictly adhering to Massachusetts cannabis advertising regulations and platform policies.
• Additional duties as assigned.

Requirements

• High school diploma or GED required.
• College Degree preferred but not required.
• 2-4 years of proven cannabis social media/marketing experience, and/or a strong portfolio demonstrating successful content creation and audience building experience required.
• Experience managing social media within a highly regulated industry (such as cannabis, alcohol, or finance) is a major plus.
• Previous Massachusetts cannabis industry experience preferred.
• Production Skills: Proven videography and photography skills, including the ability to shoot high-quality footage and edit engaging short-form video content.
• On-Camera Comfort: Familiarity, true comfort, and confidence appearing on camera, as well as the ability to direct others during video shoots.
• Design & Software: Proficiency in content creation and design tools (Experience with Canva, Adobe Creative Suite, or other similar programs is highly preferred).
• Copywriting: Strong writing skills with the ability to adapt to a boundary-pushing, industry expert lifestyle brand voice.
• Partnerships: Experience sourcing influencers, managing creator networks, or executing brand-to-brand collaborations.

Preferred

• Experience managing social media within a highly regulated industry (such as cannabis, alcohol, or finance) is a major plus.