Responsibilities

• Plan, create, and publish content across Facebook, Instagram, and LinkedIn
• Manage content calendars and ensure consistent posting
• Develop engaging captions, visuals, and campaign concepts aligned with client brands
• Set up and optimize Meta (Facebook/Instagram) Ads and support Google Ads campaigns
• Monitor engagement, respond to comments/messages, and manage online communities
• Track performance metrics (engagement, CTR, leads) and provide actionable insights
• Conduct trend research and apply insights to improve content and campaigns
• Collaborate with internal teams (design, strategy, sales) to align campaigns with business goals

Requirements

• 1–3 years proven experience in social media management and digital advertising
• Hands-on experience with Meta Ads and/or Google Ads (setup, targeting, optimization)
• Strong skills in copywriting, basic graphic design, and storytelling
• Familiarity with analytics tools (Meta Business Suite, Google Analytics, etc.)
• Ability to interpret data and optimize campaigns for performance
• Strong organizational and time management skills in a remote work setup
• Excellent written and verbal communication skills
• Experience in healthcare marketing is a plus
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)