Social Media Marketing Specialist

New York City, NY (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end social and podcast content stream for a B2B SaaS brand, balancing publishing cadence, speaker programs, and YouTube optimization to drive reach and engagement across channels.

  • Social ownership: plan and publish across channels, monitor engagements, and report performance to inform the team.
  • Podcast production: source guests, coordinate logistics, and produce clips and assets for social amplification.
  • YouTube & content repurposing: manage uploads, SEO, metadata, and cross-channel clip creation to lift watch time and subs.

Job Description

Responsibilities

  • Manage and schedule content across BlackLine's social channels using Hootsuite, ensuring a consistent and timely publishing cadence
  • Monitor social channels daily, engaging with comments, mentions, and community conversations to build brand presence
  • Track and report on channel performance using Hootsuite Analytics and platform-native insights, presenting findings to the wider team
  • Support the development and execution of organic social campaigns aligned to product launches, events, and always-on activity
  • Stay current with platform changes, trending content formats, and B2B social best practices to keep BlackLine's channels fresh and competitive
  • Provide end-to-end production support for BlackLine's podcast, including coordinating recording schedules, managing guest logistics, and liaising with the audio production team
  • Source and vet external speakers and guests
  • Identifying relevant voices in finance, technology, and accounting, and managing outreach and onboarding
  • Create and repurpose podcast content into short-form social clips, quote cards, and promotional assets for distribution across channels
  • Maintain an organized content calendar and episode pipeline to ensure timely delivery

Requirements

  • Demonstrable experience managing social media channels in a professional or agency environment
  • Proficiency in Hootsuite : scheduling, publishing, and analytics (certification is a plus)
  • Experience supporting podcast production, including guest coordination and logistics
  • Hands-on experience managing a YouTube channel (uploads, SEO optimization, analytics)
  • Strong written communication skills with the ability to adapt tone and voice across channels
  • Highly organized with excellent attention to detail, comfortable juggling multiple workstreams
  • Proactive self-starter who can work independently and as part of a collaborative team

Preferred

  • Experience working in a B2B, SaaS, or technology company
  • Familiarity with design tools such as Canva
  • Exposure to video editing tools (Opus, Capcut)
  • Understanding of SEO principles as applied to YouTube and social content
  • Experience working with or sourcing thought leadership speakers for content series

Benefits

  • A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.
BlackLine logo

BlackLine

3.3 Glassdoor

Companies turn to BlackLine (Nasdaq: BL) to help solve their most complex finance and accounting challenges. BlackLine’s unified, comprehensive, and flexible solutions and market-leading customer service help companies achieve successful digital finance transformation. With BlackLine, companies can execute and manage financial close, intercompany, and invoice-to-cash processes with end-to-end transparency and intelligent automation. They can shift their focus from governance to guidance and deliver strategic business outcomes faster and with greater control.BlackLine is an innovation company—the pioneer in the cloud financial close market and the first and only holistic solution to address intercompany operations. A recognized leader by Gartner Peer Insights, G2, and TrustRadius, BlackLine is trusted by thousands of companies across all industries and geographies. Headquartered in Woodland Hills, CA, BlackLine is a global company with operations in locations including New York, London, Paris, Frankfurt, Tokyo, Singapore, and Sydney.

Founded in 2001
Los Angeles, California, USA
2.1K employees (129 in marketing)
49% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
537.9K
Monthly Google Ads Budget
$363.7K
Traffic Source Mix
Search
19%
Direct
53.5%
Referral
23.2%
Social
2.3%
Paid
1.9%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
91 (4% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$820M
Last Raise
$600M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $600M
  • Aug 2013
    Private Equity • $220M

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