Social Media and Marketing Manager skilled in Videography

North Miami Beach, FL (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Own multiplatform social strategy with a focus on video, SEO, and community signals to move growth, in a role that blends creative with data.

  • Social Strategy Ownership: Define platform playbooks for YouTube, TikTok, IG, Facebook, LinkedIn, and Twitter to grow reach and engagement.
  • Content Engine: Create videos, photography, graphics, and posts optimized with SEO and social listening insights.
  • Analytics and Collaboration: Use Google Analytics and platform insights to optimize tactics, partner with PR for storytelling and with paid media to extend reach.

Job Description

Responsibilities

  • Develop and execute comprehensive social media strategies that align with brand goals across platforms such as Youtube, Facebook, Instagram, Twitter, LinkedIn, and TikTok. Experience in Youtube long form content is a plus.
  • Create engaging multimedia content including videos, photography, graphics, and written posts that resonate with target audiences.
  • Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
  • Produce high-quality videos
  • Implement SEO best practices and keyword research to optimize content visibility and increase organic reach on youtube.
  • Utilize social listening tools to monitor brand reputation, industry trends, and competitor activity for strategic insights.
  • Collaborate with public relations teams to craft compelling narratives that support branding efforts and community engagement.
  • Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and conversions.
  • Analyze web analytics and social media metrics through Google Analytics and platform insights to refine strategies for better results.
  • Experience with Tiktok Shop a plus

Requirements

  • Proven experience in social media marketing with a focus on content creation and community engagement.
  • Expertise in videography including video editing techniques using Adobe Premiere Pro or similar software.
  • Strong graphic design skills utilizing Adobe Photoshop and Adobe Illustrator for visual content development.
  • Knowledge of SEO strategies, keyword research, web analytics, and Google Analytics for data-driven decision making.
  • Familiarity with social listening tools like Brandwatch or Sprout Social to track brand mentions and industry trends.
  • Experience managing social media management tools such as Hootsuite or Buffer for scheduling and analytics reporting.
  • Ability to develop branding strategies that align with overall marketing objectives across digital channels.
  • Excellent proofreading skills to ensure high-quality content that is clear, accurate, and engaging.
  • Understanding of video ad creation for google ads
  • Strong relationship management skills to collaborate effectively with cross-functional teams and external partners

Preferred

  • Experience in youtube long form content is a huge plus.
  • Experience with Tiktok Shop a plus