Social Media and Marketing Manager

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals.
• Monitor social listening tools to track brand reputation, industry trends, and customer feedback, ensuring timely responses and proactive engagement.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce high-quality visual content for campaigns.
• Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to optimize reach and ROI.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics platforms; prepare reports to inform future strategies.
• Coordinate with public relations teams to enhance media outreach efforts and maintain positive brand relationships through effective communication.
• Oversee the scheduling of posts using Hootsuite or Buffer applications to ensure consistent online presence across channels.
• Conduct keyword research for content optimization to improve SEO rankings and increase organic traffic.
• Track marketing online analytics and media performance metrics to gauge campaign success and identify areas for improvement.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Solid understanding of social media platforms’ algorithms, advertising tools, and analytics features including Facebook Ads Manager and Google Analytics.
• Experience with media editing tools for video production and photo editing; familiarity with video editing software is a plus.
• Strong written communication skills with an eye for proofreading and content writing that captivates audiences.
• Knowledge of SEO best practices, keyword research techniques, and digital marketing performance monitoring.
• Ability to analyze data from various sources to generate actionable insights; experience with marketing online analytics is essential.
• Excellent relationship management skills to foster partnerships with media outlets, influencers, and internal teams.
• Highly organized with the ability to manage multiple projects simultaneously in a fast-paced environment.
• A passion for staying current on emerging trends in social media marketing, branding strategies, and digital innovations.

Preferred

• Familiarity with video editing software is a plus.