Sister Susie’s Screen Print and Embroidery

Social Media and Marketing Manager

Macclenny, FL (On-site)

$0K/yr – $100K/yrMid LevelContract

Posted 3 months ago

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Job Summary

Lead social media and digital marketing for Sister Susie’s Screen Print and Embroidery across key platforms to grow engagement and online presence.

  • Own end-to-end social media strategy, content calendars, and brand-aligned campaigns.
  • Must-have: proven social media marketing experience with a strong campaign portfolio.
  • Standout: cross-functional collaboration with PR, design, and e-commerce teams.

Job Description

Responsibilities

  • Develop and implement comprehensive social media strategies, set and stage lobby displays aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create engaging content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
  • Manage social media calendars, schedule posts using tools like Hootsuite or Buffer, and monitor campaign performance through web analytics and Google Analytics.
  • Conduct social listening to track brand mentions, industry trends, and customer feedback to inform marketing strategies.
  • Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts to increase organic reach.
  • Plan and execute paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
  • Engage with followers, respond to comments, messages, and reviews promptly to foster strong relationship management.
  • Collaborate with cross-functional teams including public relations, graphic design, e-commerce, and web development to ensure brand consistency.
  • Track campaign metrics, analyze data insights, and prepare reports to measure success and identify areas for improvement.

Preferred

  • Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
  • Proficiency in social media management tools such as Hootsuite or Buffer.
  • Skilled in graphic design and video editing using Adobe Photoshop, Illustrator, Premiere Pro or similar software.
  • Knowledge of SEO best practices, keyword research techniques, and web analytics tools like Google Analytics.
  • Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
  • Strong understanding of branding principles, public relations strategies, and relationship management techniques.
  • Ability to create compelling content tailored for diverse audiences across multiple channels.
  • Familiarity with e-commerce platforms and digital marketing trends to support online sales initiatives.