Responsibilities

• Lead and execute a comprehensive digital marketing and social media strategy aligned with the school’s mission, brand and strategic priorities
• Oversee the school’s social media presence, including platform strategy, content direction, posting cadence, and engagement approach
• Develop original storytelling concepts and campaigns that reflect Orangewood’s culture, values and community impact
• Analyze engagement metrics and performance data, using insights to refine strategy and improve effectiveness across platforms
• Serve as a communications partner to internal and external stakeholders
• Identify and implement new tools, trends, and strategies to enhance engagement and storytelling effectiveness
• Lead the planning and execution of digital campaigns for key initiatives, events, and school programs
• Oversee and produce original content including video, photography, graphics, and written communications, ensuring consistency and quality
• Manage and prioritize communication requests across the organization, aligning efforts with strategic goals
• Maintain and evolve the school’s digital presence, including website content, email communications, and emerging platforms

Requirements

• Bachelor’s degree in communications, marketing, graphic design, public relations, journalism, or a related field; equivalent combination of relevant education and experience will be considered
• Prefer 3–5+ years of experience in marketing, communications, social media management, or a related field

Preferred

• Possess experience with various social media platforms (Facebook, Insta, LinkedIn)
• Proficient in Apple, as well as MS Office suite—inclusive of Teams, Word, Excel, PowerPoint, and One Drive; knowledge of the latest internal communications measurement platforms a plus
• Proficient in Adobe InDesign and Spark and/or Canva, a plus
• Have some experience with a matrixed organization / cross-functional experience in a school setting or service industry, a plus