Social Media and Marketing Manager

Sarasota, FL (On-site)

Salary Not AvailableMid Level5+ years expPart time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own on site marketing leadership to drive traffic, guest experience, and revenue through events, campaigns, and local engagement.

  • Growth Infrastructure: Own marketing plans, promotions, and cross-channel campaigns to maximize impressions and growth.
  • Brand & Community Engagement: Act as a local ambassador to boost awareness and relationships with patrons and civic groups.
  • Content & Campaigns Execution: Design collateral, publish content, and drive timely promotions across channels.

Job Description

Responsibilities

  • Market the businesses for daily operations to increase traffic, sales, and any special events in conjunction with the annual marketing calendar
  • Be on-site and available to oversee the development of signage, menus, and all design elements as needed
  • Be an ambassador for the business in the community to engage with local patrons, specialty groups, and civic organizations to drive overall brand awareness
  • Create and send out press releases when necessary
  • Manage the E-Blast and Text Databases
  • Collaborate with the General Manager to design and publish all appropriate content
  • Design and facilitate large group events on the property to maximize total potential revenues
  • Develop and maintain marketing plans to maximize consumer impressions, target segmented consumer groups, and achieve growth goals
  • Leverage brand intrinsics to maximize value perception
  • Design all marketing collateral for all media outlets

Requirements

  • 5 years relevant work experience (Restaurant/Hospitality preferred)
  • Proficient in design software systems such as Adobe, Photoshop, Canva, and Shopify
  • Strong writing skills
  • Highly organized with experience in managing against timelines
  • Proficient in social media management and analytics
  • A customer-focused attitude
  • Strong drive for results with a proven track record
  • Excellent understanding of team dynamics and proven leadership abilities in a collaborative team environment
  • Able to successfully accommodate multiple client’s needs at the same time
  • Ability to lift up to 25lbs

Preferred

  • BA or marketing degree preferred
  • Restaurant/Hospitality preferred
The Orange Beach Store logo

The Orange Beach Store

The Orange Beach Store is a company based out of ORANGE BEACH, AL, United States.

Orange Beach, Alabama, USA
3 employees

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
25.6%
Direct
53.1%
Referral
5.6%
Social
14.3%
Paid
1.3%

Headcount Trend

Current headcount: ~3