Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok to maximize reach and engagement.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity for informed decision-making.
• Utilize analytics tools such as Google Analytics and social media platform insights to track campaign performance, measure KPIs, and optimize ongoing strategies.
• Plan and execute paid advertising campaigns on Facebook Advertising and other social media platforms to boost visibility and conversions.
• Collaborate with cross-functional teams including PR, design, and sales to coordinate branding efforts and ensure cohesive messaging across channels.
• Conduct keyword research for content optimization and SEO purposes to improve organic reach on web platforms.
• Engage actively with followers through comments, messages, and community management to foster relationships and enhance brand loyalty.
• Produce media assets using Adobe Creative Suite (Photoshop, Illustrator) for visual storytelling; edit videos with media editing tools for promotional content.

Requirements

• Proven experience in social media management, digital marketing or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
• Skilled in content creation including graphic design (Adobe Photoshop, Illustrator), video editing, photography, and copywriting.
• Deep understanding of social media analytics tools like Google Analytics, Facebook Insights, and other marketing performance metrics.
• Knowledge of SEO principles, keyword research techniques, and web analytics for digital marketing optimization.
• Experience with paid advertising campaigns on Facebook Advertising or similar platforms.
• Strong relationship management skills with the ability to engage diverse audiences effectively.
• Excellent proofreading skills with attention to detail in content writing and editing.
• Ability to monitor digital marketing performance data regularly for insights that inform strategy adjustments.
• Creative mindset combined with strategic thinking to develop innovative campaigns that resonate with target audiences.