Social Media Marketing Manager

New York, USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive social media strategy and execution for Mellow Life, managing accounts, content, and analytics to align with wellness brand goals.

  • Own social media strategy, content creation, and cross-team collaboration to hit engagement and metrics.
  • Must-have: Proficiency in SMO and analytics tools to track and boost performance.
  • Standout: Wellness industry experience is a plus.

Job Description

Responsibilities

  • develop and execute comprehensive social media strategies, manage social media accounts, and optimize engagement across various platforms.
  • responsibilities will include content creation, performance tracking, and collaboration with the marketing team to align social initiatives with overall business goals.
  • analyze metrics to refine and enhance social media campaigns.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field
  • Proficiency in Social Media Marketing and Social Media Optimization (SMO)
  • Strong skills in Content Strategy and Digital Marketing
  • Excellent Communication skills, including written and verbal
  • Proven experience with analytics tools to track and boost social media performance
  • Ability to work collaboratively within a team environment and meet deadlines
  • Familiarity with current social media trends and best practices

Preferred

  • Experience in the wellness or health industry is a plus