Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility
• Create, curate, and manage engaging content including graphics, videos, blogs, and photography that align with brand messaging and marketing goals
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity, providing insights for ongoing campaign optimization
• Manage social media advertising campaigns using platforms like Facebook Advertising and Hootsuite to maximize reach and ROI
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for designing eye-catching visuals that support marketing initiatives
• Conduct keyword research and implement SEO best practices to enhance content discoverability across digital channels
• Analyze web analytics and social media metrics using tools like Google Analytics and Web Analytics platforms to measure campaign performance and inform future strategies
• Maintain strong relationships with media outlets, influencers, and partners through effective public relations efforts and relationship management skills
• Oversee branding consistency across all digital touchpoints while ensuring proofreading accuracy for all published content
• Coordinate with e-commerce teams to align social media campaigns with online sales initiatives and promotional events

Requirements

• Proficiency in social media management tools such as Buffer or Hootsuite for scheduling and analytics
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite applications
• Knowledge of social listening techniques to monitor brand reputation and industry conversations
• Expertise in social media marketing strategies including content creation, community engagement, and advertising campaigns
• Experience with Facebook Advertising and other paid social media promotion tools
• Skilled in video editing and photography to produce high-quality visual content for diverse platforms
• Familiarity with SEO principles, keyword research, web analytics, and Google Analytics for data-driven decision making
• Excellent proofreading abilities ensuring clarity, accuracy, and professionalism in all communications
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment
• Strong relationship management skills to collaborate effectively with internal teams, influencers, media outlets, and partners