Responsibilities - Develop and implement comprehensive social media strategies that align with brand goals and target audiences. - Create engaging, high-quality content including graphics, videos, blog posts, and photography to enhance brand storytelling. - Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer. - Conduct social listening to monitor brand reputation, industry trends, and competitor activity; leverage insights to refine campaigns. - Optimize content for SEO by conducting keyword research and applying best practices to increase organic reach. - Plan and execute paid advertising campaigns on platforms like Facebook Ads to boost visibility and engagement. - Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign performance and inform future strategies. - Collaborate with cross-functional teams including PR, graphic design, e-commerce, and web development to ensure cohesive branding. - Maintain relationships with influencers, media outlets, and partners to expand brand reach through public relations efforts. - Proofread all content for accuracy, clarity, and brand consistency before publication; ensure adherence to branding guidelines. Requirements - Proven experience in social media management and digital marketing with a strong understanding of social media platforms’ algorithms. - Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation. - Skilled in video editing techniques for producing engaging multimedia content. - Knowledge of SEO principles, keyword research tools, web analytics (Google Analytics), and social listening tools. - Ability to develop compelling visual assets that align with branding strategies; photography skills are a plus. - Experience managing paid advertising campaigns on Facebook Advertising or similar platforms. - Strong relationship management skills to build partnerships with influencers, media outlets, and community members. - Excellent proofreading skills ensuring all content is polished and error-free before publishing. - Familiarity with e-commerce platforms and digital marketing strategies to support online sales initiatives. Preferred - Photography skills are a plus.