Social Media and Marketing Manager

Hudson, FL (On-site)

Salary Not AvailableMid LevelPart time

Posted 3 months ago

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Job Summary

Drive social media strategy and execution across platforms to grow engagement and integrate with marketing, brand, and e-commerce initiatives.

  • Own and execute cross-platform social media campaigns from content creation to posting.
  • Must-have: Proven social media management experience with a strong campaign portfolio.
  • Standout: Analytics-driven optimization and paid ads experience on major platforms.

Job Description

Responsibilities

  • Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and followers.
  • Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
  • Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback for actionable insights.
  • Manage social media advertising campaigns using Facebook Ads Manager, Google Analytics, and other digital advertising tools to optimize reach and ROI.
  • Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing marketing materials.
  • Coordinate with public relations teams to enhance brand visibility through media outreach and partnership opportunities.
  • Track performance metrics with web analytics tools like Google Analytics and Buffer to refine strategies and report on campaign success.
  • Maintain consistent branding across all digital channels while ensuring proofreading accuracy for all published content.
  • Engage with followers by responding promptly to comments, messages, and reviews to foster strong community relationships.
  • Collaborate with e-commerce teams to integrate social media efforts into sales initiatives and product launches.

Requirements

  • Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
  • Demonstrated proficiency in social media management tools such as Hootsuite or Buffer (application).
  • Skilled in graphic design and video editing using Adobe Photoshop, Illustrator, Premiere Pro or similar software.
  • Deep understanding of SEO principles, keyword research, web analytics (Google Analytics), and social listening techniques.
  • Experience running paid advertising campaigns on Facebook Advertising platform or similar channels.
  • Knowledge of branding strategies, relationship management, public relations practices, and content creation best practices.
  • Strong communication skills with an eye for proofreading detail-oriented content.
  • Ability to analyze data from web analytics tools to inform strategic decisions effectively. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your expertise in digital marketing tools and passion for storytelling to craft engaging campaigns that resonate worldwide. Be part of a vibrant team committed to innovation—your ideas will shape our brand’s future!