Responsibilities

• Develop, implement, and oversee comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create compelling content including graphics, videos, blog posts, and photography that align with brand messaging and marketing goals.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and optimal timing for audience engagement.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities for informed decision-making.
• Analyze digital marketing performance using analytics tools such as Google Analytics and social media analytics platforms to measure campaign effectiveness and optimize future efforts.
• Coordinate with public relations teams to manage media relations, craft press releases, and enhance brand reputation through strategic communication.
• Conduct keyword research for SEO purposes to improve content visibility on search engines and enhance overall digital presence.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach within target audiences.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for media editing, branding assets, and visual storytelling.
• Track media performance metrics regularly to assess ROI and refine marketing strategies accordingly.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
• Strong skills in content creation including writing, graphic design (Adobe Photoshop & Illustrator), video editing, and photography.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools like Google Analytics.
• Experience with social listening tools to monitor brand reputation and industry trends effectively.
• Ability to analyze marketing data using marketing online analytics tools to evaluate performance metrics accurately.
• Excellent communication skills with the ability to craft engaging messages tailored for diverse audiences.
• Familiarity with public relations strategies to enhance brand visibility through media outreach.
• Strong relationship management skills for collaborating across teams and external partners effectively.