Responsibilities

• Develop and implement engaging social media content strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others to increase brand visibility and engagement.
• Manage daily social media operations using tools to schedule posts, monitor conversations, and analyze performance metrics.
• Create high-quality visual content using platforms such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign appeal and brand consistency.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform marketing strategies.
• Optimize content for search engines (SEO) by researching relevant keywords and integrating them into social media posts and website content.
• Plan and execute targeted advertising campaigns on Facebook Ads and other digital platforms to reach specific audience segments effectively.
• Monitor digital marketing performance using Google Analytics, web analytics tools, and marketing analytics platforms to track engagement, conversions, and ROI.
• Collaborate with public relations teams to manage media relations, craft press releases, and ensure positive brand representation across all channels.
• Produce multimedia content including videos and photographs for campaigns while ensuring consistent branding standards.
• Analyze social media metrics regularly to refine strategies, improve engagement rates, and report on campaign success to stakeholders.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across various platforms.
• Extensive knowledge of social media marketing tools such as Hootsuite or Buffer for scheduling and analytics purposes.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Experience with digital advertising platforms like Facebook Advertising and familiarity with media performance analytics.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics.
• Ability to monitor marketing online analytics effectively to optimize ongoing campaigns for maximum impact.
• Excellent relationship management skills combined with clear social media communication abilities to engage audiences authentically.

Preferred

• Background in content writing, media editing tools, video editing software, and photography is highly desirable.