Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers
• Create high-quality, visually appealing content including graphics, videos, photography, and written posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor performance, and optimize campaigns based on analytics insights
• Conduct social listening to track brand mentions, industry trends, and customer feedback to inform content strategies and improve relationship management
• Implement SEO best practices and keyword research techniques to enhance content visibility on search engines and boost organic reach
• Plan and manage paid advertising campaigns on Facebook Advertising and other platforms to maximize ROI
• Collaborate with public relations teams to coordinate outreach efforts, manage brand reputation, and craft compelling narratives for various audiences
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness and refine marketing tactics accordingly
• Support e-commerce initiatives by integrating social media campaigns with online sales channels for increased conversions
• Maintain consistent branding standards across all digital assets while proofreading content for accuracy and clarity

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms
• Hands-on experience with graphic design software such as Adobe Photoshop and Adobe Illustrator; video editing skills are a plus
• Familiarity with social listening tools like Brandwatch or Mention for tracking online conversations
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and digital marketing best practices
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms
• Strong understanding of social media marketing trends, branding strategies, public relations tactics, and relationship management techniques
• Ability to analyze data insights from various tools to inform strategic decisions effectively
• On-site work in Gray, ME, United States

Preferred

• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms
• Hands-on experience with graphic design software such as Adobe Photoshop and Adobe Illustrator; video editing skills are a plus
• Familiarity with social listening tools like Brandwatch or Mention for tracking online conversations
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and digital marketing best practices
• Strong understanding of social media marketing trends, branding strategies, public relations tactics, and relationship management techniques