Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; leverage this data to refine marketing tactics.
• Manage social media advertising campaigns on platforms like Facebook Advertising and Google Analytics to optimize reach and ROI.
• Oversee the scheduling and publishing of content using tools such as Hootsuite and Buffer while ensuring consistency with branding guidelines.
• Collaborate with cross-functional teams including public relations, sales, and product development to align messaging and amplify campaigns.
• Analyze web analytics and social media metrics regularly to assess campaign performance; prepare reports that inform future strategies.
• Engage actively with followers by responding to comments, messages, and reviews to foster strong community relationships.
• Coordinate photography sessions and video editing projects to produce compelling visual content that resonates with target audiences.

Requirements

• Proven experience in social media management coupled with expertise in social media marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices along with keyword research techniques for content optimization.
• Familiarity with web analytics tools such as Google Analytics for tracking campaign success.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Excellent proofreading skills ensuring all content is polished and aligned with brand voice.
• Ability to utilize social listening tools effectively for market research and trend analysis.
• Skilled in relationship management—building partnerships with influencers, media outlets, and community stakeholders.
• Competence in video editing for creating engaging multimedia content tailored for various platforms.
• Strong understanding of digital marketing principles including branding, e-commerce integration, and web analytics insights.

Preferred

Benefits

• Flexible schedule