Responsibilities

• Develop and implement comprehensive social media strategies that align with brand goals, including content creation, scheduling, and community engagement.
• Manage daily operations of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer.
• Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign impact.
• Conduct social listening to monitor brand reputation, industry trends, and customer feedback for real-time insights.
• Optimize content for SEO by conducting keyword research and applying best practices for increased visibility on search engines.
• Plan and execute targeted advertising campaigns on platforms like Facebook Advertising to boost reach and conversions.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness, refine strategies, and report on key performance indicators.
• Collaborate with public relations teams to manage media outreach, press releases, and brand storytelling efforts.
• Maintain consistent branding across all digital channels while ensuring high-quality proofreading of all content before publication.
• Foster strong relationships with influencers, partners, and customers to enhance brand loyalty and engagement in the e-commerce space.

Requirements

• Proven experience in social media marketing, management, and content creation across multiple platforms.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Strong understanding of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Experience with social listening tools to monitor online conversations and manage reputation effectively.
• Ability to develop targeted Facebook Advertising campaigns with measurable results.
• Knowledge of video editing software for producing compelling multimedia content.
• Excellent relationship management skills to build partnerships with influencers and stakeholders.
• Strong proofreading skills ensuring all content is accurate, clear, and aligned with branding standards.
• Familiarity with digital marketing strategies including email marketing, branding initiatives, and e-commerce promotion.

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Vision insurance