Responsibilities - Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers. - Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals. - Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses. - Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities. - Optimize content for SEO by conducting keyword research and implementing best practices to improve organic reach. - Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign performance and inform future strategies. - Oversee paid advertising campaigns on Facebook Ads and other platforms to maximize ROI and audience targeting effectiveness. - Collaborate with public relations teams to enhance brand reputation through media outreach, influencer partnerships, and community engagement. - Maintain branding consistency across all digital channels while managing relationships with external vendors such as graphic designers or videographers. - Stay updated on the latest digital marketing trends, platform updates, and emerging tools to keep our strategies innovative. Requirements - Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns. - Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation. - Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking. - Knowledge of SEO principles, keyword research techniques, and web analytics platforms including Google Analytics. - Experience with Facebook Advertising and other paid social media campaigns to drive targeted outreach. - Strong writing skills with an eye for proofreading and editing engaging content that resonates with diverse audiences. - Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. - Excellent relationship management skills to collaborate effectively with internal teams and external partners. Nice_to_have - A background in branding, public relations, or e-commerce is a plus for developing integrated marketing initiatives.