Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and audience engagement.
• Create, curate, and manage high-quality content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing goals.
• Monitor social listening tools to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning.
• Manage social media advertising campaigns using Facebook Advertising and other paid media channels to maximize reach and ROI.
• Analyze digital marketing performance using tools like Google Analytics, Adobe Creative Suite, Hootsuite, Buffer, and web analytics platforms to optimize ongoing campaigns.
• Collaborate with cross-functional teams including PR, sales, and product development to ensure consistent messaging across all channels.
• Maintain relationships with media outlets and influencers through effective relationship management strategies to enhance brand reputation.

Requirements

• Proven expertise in social media management platforms such as Hootsuite and Buffer for scheduling, monitoring, and reporting.
• Strong content creation skills with proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for media editing and graphic design.
• Deep understanding of SEO principles, keyword research techniques, social media analytics, and digital marketing performance monitoring tools.
• Excellent written communication skills with the ability to craft engaging social media content that resonates with diverse audiences.
• Experience in social listening tools and social media content marketing strategies to track engagement metrics and refine campaigns accordingly.
• Knowledge of public relations practices to manage brand reputation proactively across digital channels.
• Ability to analyze marketing online analytics data for continuous improvement of social media marketing efforts.
• Strong relationship management skills for engaging with influencers, partners, media outlets, and community members effectively.
• Familiarity with e-commerce platforms and web analytics tools to support integrated marketing initiatives.