Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost engagement and brand visibility
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals
• Utilize tools like Hootsuite and Buffer to schedule posts efficiently while monitoring performance metrics using Google Analytics and web analytics tools
• Conduct social listening to gauge audience sentiment, identify trends, and inform content adjustments for maximum impact
• Manage paid advertising campaigns on Facebook Advertising and other platforms to optimize reach and return on investment
• Maintain active relationship management with influencers, partners, media outlets, and community stakeholders to foster brand loyalty and expand outreach
• Proofread all content meticulously to ensure accuracy, clarity, and adherence to brand voice before publication
• Stay updated on the latest digital marketing trends, SEO best practices, keyword research techniques, and emerging social media tools to keep strategies innovative

Requirements

• Proven experience in social media management combined with expertise in social media marketing strategies
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite or similar tools for content creation
• Demonstrated ability in video editing and photography to produce engaging multimedia content
• Knowledge of SEO principles, web analytics (Google Analytics), keyword research, and e-commerce fundamentals
• Experience with social listening tools like Hootsuite or Buffer for monitoring brand reputation and audience engagement
• Familiarity with public relations tactics to enhance brand image through media outreach and community engagement
• Excellent proofreading skills with attention to detail in all written communication
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment