Social Media Marketing Manager

Hawaii, USA (On-site)

$70K/yr – $82K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own social and content strategy for a luxury resort, coordinating influencer work, agency partnerships, and paid campaigns across hospitality audiences and key channels.

  • Social strategy and content ownership across owned and partner channels.
  • Agency management, creative direction, and ongoing performance improvement.
  • Influencer, creator, and paid social program design with measurable outcomes.

Job Description

Responsibilities

  • Social Media Management
  • Own the social, content, and influencer strategy for Fairmont Kea Lani brand, ensuring alignment with brand positioning, revenue goals, and key business priorities
  • Lead and manage external social media agency in management of Fairmont Kea Lani social accounts, holding partners accountable to performance KPIs, brand standards and elevated storytelling that reinforces brand pillars
  • Direct and approve content strategy, editorial calendars, and publishing cadence
  • Oversee and lead end-to-end content production, including concept development, shoot planning, and execution
  • Provide strategic creative direction and real-time feedback to agency partners
  • Identify opportunities to optimize performance and evolve strategy
  • Manage F&B social accounts directly, including content strategy, creative concepting, scheduling, and community engagement
  • Manage Fairmont Kea Lani LinkedIn accounts directly, including content strategy, creative concepting, and scheduling
  • Influencers & Creator Partnerships

Requirements

  • High School diploma (or equivalent) and/or vocational training
  • Post-secondary degree in Marketing, Public Relations, Communications, Hospitality, Business, or related field preferred
  • Previous experience (1-2 years preferred) in at least one area of Marketing, Public Relations and/or Social Media required
  • Previous professional experience working in Hawaiʻi preferred

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