Social Media Coordinator

Annapolis, MD (On-site)

$25/hr – $30/hrEntry LevelPart time

Posted 22 hrs ago

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Job Summary

Own and produce multi-channel video content for on-site openings, activations, and events, from planning and filming to editing short-form content and publishing across social channels.

Own content creation and posting cadence across TikTok, Instagram, and Facebook
Coordinate with the Digital Team and onsite Marketing Manager to build monthly calendars and recap performance
Engage with tenants and communities to drive visibility and store foot traffic

Job Description

Responsibilities

Film and photograph new store openings, retailer activations, community events hosted by the onsite Marketing Manager.
Publish content in real time during events, grand openings, and retailer activations.
Capture content that boosts tenant visibility and helps drive sales traffic into their spaces
Comfortable filming on location and appearing on camera as needed, representing the property's official social channels.
Edit short-form video content (TikToks/IG Reels) using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar.
Create engaging TikToks, Reels and video content, adding captions and on-brand text overlays aligned with brand guidelines
Create Content optimized for TikTok, Instagram, Facebook (Reels, Stories, and feed posts.)
Monitor comments and direct messages on assigned channels, primarily TikTok, flagging urgent or high-priority inquiries for the mall team while responding to routine engagement and community questions.
Maintain a consistent daily posting cadence: a minimum of 3 Stories and 1 scheduled feed posts across platforms
Monitor Social Media Trends and identify opportunities to connect these conversations to our retailers and experiences in the center in a timely and relevant manner.

Requirements

Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares).
Must have at least 70% of audience residing in the target state where the position is located. Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content.
Comfortable being on camera during reels, understanding they represent the center they support and brand they’re supporting.
Familiarity with Gen Z, local youth trends, and digital content creation.
Part-time university students encouraged to apply

Benefits

40 hours of sick time annually
ClassPass membership
Employee Assistance Program
Career-development resources

Macerich

3.7 Glassdoor

Macerich is a fully integrated, self-managed and self-administered real estate investment trust (REIT). As a leading owner, operator and developer of high-quality retail real estate in densely populated and attractive U.S. markets, Macerich’s portfolio is concentrated in California, the Pacific Northwest, Phoenix/Scottsdale, and the Metro New York to Washington, D.C. corridor. Developing and managing properties that serve as community cornerstones, Macerich currently owns 46 million square feet of real estate consisting primarily of interests in 43 retail centers. Macerich is firmly dedicated to advancing environmental goals, social good and sound corporate governance. A recognized leader in sustainability, Macerich has achieved a #1 Global Real Estate Sustainability Benchmark (GRESB) ranking for the North American retail sector for nine consecutive years (2015-2023). For more information, please visit www.Macerich.com.

Founded in 1964

Santa Monica, California, USA

1.3K employees (106 in marketing)

www.macerich.com

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100% CEO approval