Social Media Marketing Manager

Hawaii, USA

$70K/yr – $82K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own social, influencer, and content strategy for a luxury resort, balancing brand storytelling with revenue goals across social, influencer collaborations, paid campaigns, and media production.

  • Social & Influencer Ownership: Own the end-to-end social strategy and creator partnerships to drive brand-aligned, measurable impact.
  • Content & Creative Production: Direct concepting, shoots, and editorial calendars to ensure on-brand storytelling at scale.
  • Digital Campaigns & Measurement: Guide paid social and display campaigns with A/B testing and reporting to optimize performance.

Job Description

Responsibilities

  • Social Media Management
  • Own the social, content, and influencer strategy for Fairmont Kea Lani brand, ensuring alignment with brand positioning, revenue goals, and key business priorities
  • Lead and manage external social media agency in management of Fairmont Kea Lani social accounts, holding partners accountable to performance KPIs, brand standards and elevated storytelling that reinforces brand pillars
  • Direct and approve content strategy, editorial calendars, and publishing cadence
  • Oversee and lead end-to-end content production, including concept development, shoot planning, and execution
  • Provide strategic creative direction and real-time feedback to agency partners
  • Identify opportunities to optimize performance and evolve strategy
  • Manage F&B social accounts directly, including content strategy, creative concepting, scheduling, and community engagement
  • Manage Fairmont Kea Lani LinkedIn accounts directly, including content strategy, creative concepting, and scheduling
  • Influencers & Creator Partnerships

Requirements

  • High School diploma (or equivalent) and/or vocational training
  • Post-secondary degree in Marketing, Public Relations, Communications, Hospitality, Business, or related field preferred
  • Previous experience (1-2 years preferred) in at least one area of Marketing, Public Relations and/or Social Media required
  • Previous professional experience working in Hawaiʻi preferred
Accor logo

Accor

We are AccorWe are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.

Founded in 1967
Issy-les-Moulineaux, Île-de-France, FRA
101K employees (1,760 in marketing)