Drive social media presence and content creation for a care-focused audience with a personal branding angle.

• Responsibilities: - Help manage, schedule and monitor our social media presence on Facebook, Instagram and LinkedIn, including creating short form videos (Reels, clips, etc.)
• Research and identify relevant brand examples for reaching older adults within our care model
• Write engaging captions aligned with our brand
• Participate in team meetings, take notes, present findings and engagement metrics, and provide input on content planning and social media opportunities
• Assist in tracking basic analytics and improve content based on data

Requirements

• Student or recent graduate in Marketing, Advertising, Communications, Business or a related field
• Strong communicator with an interest in storytelling, branding, and digital marketing
• Collaborative, adaptable and comfortable working in a fast-paced, team-oriented environment
• Thorough knowledge of social media (Facebook, Instagram, LinkedIn, YouTube)
• Metrics-driven with strong attention to detail
• Ability to work well under pressure
• Proficiency in Microsoft Office Suite with the ability to learn technology platforms, as needed
• Excellent written and verbal communication skills
• Able to speak, read and write in English