Responsibilities

• Create, schedule, and publish content across Instagram, Facebook, TikTok, X, LinkedIn, and other approved platforms
• Develop and maintain weekly and monthly content calendars aligned with campaigns, promotions, and events
• Write captions, promotional copy, Stories, Reels, and event announcements in the House of Dank brand voice
• Create or coordinate short-form video, photography, and graphics using Canva, Adobe Creative Cloud, and approved tools
• Monitor comments, messages, reviews, and mentions; respond promptly or route to the right department
• Keep social content accurate by confirming current menu images, deals, and store details before publishing
• Coordinate day-to-day marketing campaigns and act as a point of contact across marketing, buying, and store teams
• Manage the Monday.com marketing board so requests move through intake, approval, and completion
• Help plan and execute store events, vendor days, grand openings, and sponsorship activations
• Attend selected events to capture live content, support setup/teardown, and supervise brand presentation

Requirements

• Cannabis industry experience strongly preferred
• Must be 21 years of age or older
• Two or more years of experience in social media, marketing coordination, retail marketing, or events preferred
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience) preferred
• Strong understanding of social platforms, content trends, and analytics tools
• Excellent written communication and storytelling skills
• Basic graphic design or video editing skills; Canva or Adobe Creative Cloud experience a plus
• Strong organizational skills, attention to detail, and ability to manage multiple priorities
• Ability to work in a fast-paced, collaborative environment, with occasional evening/weekend/holiday availability for events