Responsibilities

• Develop and execute comprehensive social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Create compelling content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity; leverage insights to refine content strategies.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design and media editing to produce high-quality visual content.
• Implement Facebook Advertising campaigns and optimize them based on performance metrics to maximize reach and ROI.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign effectiveness and inform future initiatives.
• Conduct keyword research for content optimization and enhance SEO strategies to improve online visibility.
• Collaborate with public relations teams to manage media relations and craft press releases or media pitches as needed.
• Track marketing online analytics and media performance metrics regularly to assess success and identify areas for improvement.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro (or other video editing tools), and Adobe Creative Suite applications.
• Familiarity with social listening tools such as Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics platforms.
• Strong content creation skills including writing engaging posts, designing graphics, shooting photography, or editing videos.
• Experience managing paid advertising campaigns on Facebook or other social media platforms with proven optimization skills.
• Excellent communication skills with the ability to craft clear messages tailored for diverse audiences.
• Ability to monitor digital marketing performance metrics diligently and adapt strategies accordingly.
• Demonstrated ability to build relationships through effective relationship management techniques within the digital space.

Benefits

• PTO: Negotiable