Social Media and Marketing

Responsibilities

• Develop and execute comprehensive social media strategies across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality, engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor activity, and respond promptly to audience interactions.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities to inform content creation and campaign adjustments.
• Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for media editing, graphic design, and visual storytelling.
• Implement paid advertising campaigns on platforms like Facebook Ads to target specific audiences and optimize ad performance through ongoing analysis.
• Monitor digital marketing performance using analytics tools like Google Analytics and web analytics platforms to measure campaign success and identify areas for improvement.
• Engage in public relations activities by managing media relationships, drafting press releases, and coordinating outreach efforts to enhance brand reputation.
• Conduct keyword research for content optimization to improve SEO rankings across all digital channels.
• Track social media metrics through analytics tools to evaluate content effectiveness and refine strategies accordingly.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Familiarity with social listening tools, media editing software (Photoshop, Illustrator), and scheduling applications such as Hootsuite or Buffer.
• Knowledge of SEO best practices combined with experience in digital marketing analytics including Google Analytics.
• Demonstrated ability in content creation—writing engaging posts, designing graphics, editing videos—and understanding of branding principles.
• Experience executing paid advertising campaigns on social media platforms like Facebook Advertising or similar channels.
• Strong relationship management skills for engaging with media outlets, influencers, and community partners.
• Ability to analyze data from various sources to monitor campaign performance and adapt strategies for maximum impact.

Benefits

• Flexible schedule