Responsibilities

• Create, manage, and publish engaging content across social media platforms including Instagram, Facebook, LinkedIn, and other relevant channels.
• Develop and execute social media strategies to increase brand awareness, audience engagement, and community connections.
• Plan and maintain a consistent content calendar to support marketing campaigns and promotional activities.
• Write creative captions, posts, and marketing materials that align with the company’s brand voice.
• Monitor and respond to customer comments, messages, and online interactions in a professional manner.
• Track social media performance, engagement, reach, and audience growth using analytics tools.
• Prepare regular reports with insights and recommendations to improve marketing performance.
• Create visual content, including graphics and short-form videos, using tools such as Canva, Adobe Creative Suite, or similar platforms.
• Monitor social media trends and identify opportunities to improve content strategy and audience engagement.
• Support community outreach initiatives and help build positive relationships with customers.

Requirements

• Previous experience in social media management, digital marketing, communications, or content creation.
• Strong understanding of major social media platforms including Instagram, Facebook, LinkedIn, and Twitter/X.
• Excellent written communication skills with the ability to create engaging and professional content.
• Creative mindset with the ability to develop new ideas for campaigns, posts, and promotions.
• Experience with content creation, social media scheduling, and audience engagement.
• Basic knowledge of social media analytics and performance reporting.
• Familiarity with design tools such as Canva, Adobe Photoshop, Illustrator, or similar software is a plus.
• Understanding of digital marketing concepts, SEO basics, and online branding strategies is preferred.
• Ability to work independently, manage deadlines, and complete assigned tasks professionally.
• Strong organizational skills, attention to detail, and ability to collaborate with a team.