Social Media Marketing Associate Tasks:

 

TikTok Shop Operations (Store Health & Performance) 

 

• Monitor store performance and ensure overall account health.
• Track product ratings, reviews and customer feedback trends.
• Respond to selected reviews/comments to maintain brand voice and engagement.
• Identify risks or issues and proactively escalate to the team.

 

Influencer & Creator Partnerships

 

• Identify, outreach and build relationships with TikTok creators.
• Manage collaboration workflow including product seeding and sample tracking, briefing creators with clear content direction and monitoring content delivery and performance.
• Evaluate creator performance and build a pool of high-potential long-term partners.

 

 

Performance Marketing & Campaign Execution

 

• Support TikTok growth strategy and campaign planning.
• Assist with GMV Max campaigns and platform advertising tools.
• Plan and execute promotional activities and platform campaigns.
• Track performance metrics and continuously optimize for conversion and ROI.

 

Content & Account Growth

 

• Manage and grow Official TikTok accounts with potential to support content expansion across platforms such as YouTube Instagram and Facebook.
• Execute a structured content plan including High frequency posting in early-stage growth and transition to strategic data-driven content planning.
• Collaborate on content ideation, trends and storytelling.

 

 

 Preferred Qualifications:

 

• 1-3 years of experience in TikTok, Social media or E-Commerce Marketing.
• Strong interest in TikTok content, creator economy and short-form video trends.
• Experience or exposure to influencer/affiliate marketing is a strong plus.
• Highly organized with the ability to manage multiple workflows; (creators, contents and campaigns).
• Data-driven mindset with understanding of key metrics; (engagements, CR, conversion, GMV).
• Strong communication skills and proactive with a ownership-driven attitude.
• Comfortable working in a startup-like environment with ambiguity and fast iteration.
• Interest in multi-platform content growth (TikTok, YouTube, Instagram, etc.)
• Mandarin Speaking a plus.

Benefits & Compensation

We offer a comprehensive, competitive package designed to support your health, well-being, and financial security:

• Competitive salary and annual bonus eligibility- 10% to 15% bonus target range
• Medical, dental, and vision coverage (EPO and HSA plan options)
• Company-paid Life/AD&D and Disability Insurance
• 401(k) Safe Harbor Retirement Plan with employer match
• Paid Time Off including vacation, sick time, floating holiday, and 11 company-paid holidays
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Employee Assistance Program (EAP)
• Voluntary benefits such as Critical Illness, Accident, and Supplemental Life Insurance (including Spouse & Child coverage)

Salary Range: $60,000 - $75,000

 

 

#NJ-NC-CA