Responsibilities - Develop and execute annual, audience-specific and channel strategies in partnership with the Senior Sr. Director, Integrated Digital Communications. - Own the application and optimization of strategies across paid and organic social channels—including media planning, budget management, and ongoing campaign performance. - Identify new opportunities and trends to elevate our social presence and advance business objectives. - Stay ahead of platform innovations, market and cultural shifts to keep our content relevant. - Lead the creation, design, and publishing of engaging social content (text, images, video, audio) tailored to each platform and audience segment. - Own the social media calendar, ensuring alignment with editorial, PR, and cross-functional teams, and reflecting key business priorities. - Create visually compelling graphics and multimedia content tailored for various social media platforms, ensuring alignment with brand guidelines and engagement objectives, using graphic design software such as Photoshop, Illustrator, and Adobe Creative Suite. - Translate complex data and themes into visually compelling content, collaborating with our in-house creative agency for custom and template designs. - Build and launch paid social campaigns from planning, budgeting and creative development to launch, testing, measurement and optimization. - Ensure consistency in brand voice, look, and feel across all content and campaigns. Requirements - 0-2 years of hands-on social media management experience for corporate brands - Bachelor’s degree in marketing, communications, graphic design, related field or equivalent experience - Proven expertise in content creation and design for major platforms (X, LinkedIn, Meta, YouTube, etc.), across both organic and paid media - Advanced proficiency with graphic design software and tools (Photoshop, Illustrator, Adobe Creative Suite) to produce high-quality visuals that enhance social media posts, stories, and advertisements, driving audience interaction and growth - Proficiency with paid social ad tools—campaign setup, audience segmentation, optimization, and budget management - Experience with enterprise social publishing and listening tools for monitoring and analytics - Ability to distill complex, cross-platform data into actionable, strategic insights - Advanced Microsoft Office skills; experience presenting strategies and results to various levels of stakeholders - Familiarity with project management tools - Exceptional written and verbal communication skills Nice to have - Agency, media relations, or government experience is a plus Benefits - Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. - Information on these benefit programs is available on our Careers site.