Own Freddie Mac social across strategy, content, and paid programs, turning platform insights into engaging, compliant social that moves audiences toward key business goals.

• Strategy Development: Develop and execute annual audience-specific and channel strategies with leadership.
• Content Creation and Campaign Management: Lead the creation, design, and publishing of engaging social content and manage the social calendar.
• Content and Campaign Ops: Build and launch paid social campaigns from planning to optimization and ensure brand consistency.
• Audience Insight: Identify new opportunities and trends to elevate social presence and align with business objectives.
• Platform & Innovation: Stay ahead of platform innovations and cultural shifts to keep content relevant.
• Design Collaboration: Translate complex data into visuals, collaborating with design partners for compelling assets.
• Brand Voice: Maintain consistent brand voice, look, and feel across all content and campaigns.
• Community & Reputation: Monitor channels, identify trends, and advise on content to boost engagement and traffic.
• Analytics & Reporting: Connect performance data to business objectives and provide actionable insights.
• Cross-functional Support: Support multiple business units with analysis and performance reporting for organic and paid social.