Responsibilities

• Develop and execute Zevia's social media strategy across key platforms, with a primary focus on TikTok and Instagram, to drive brand awareness, engagement, community growth, and business impact.
• Lead and develop a team of creators responsible for content creation, publishing, and community management, fostering a culture of creativity, experimentation, and continuous improvement.
• Define and evolve Zevia's social voice in branded content and engaging across social, audience strategy, and "reason to follow," ensuring content is culturally relevant, platform-native, and authentically reflects the brand.
• Identify consumer, creator, and cultural trends and translate them into social-first content, campaigns, and engagement opportunities that help Zevia stand out in culture.
• Lead the development, review, and optimization of social content, providing strategic and creative direction across concepts, copy, design, production, and publishing.
• Manage relationships with external partners, including creators and production partners, to deliver best-in-class social programs and content.
• Establish social media best practices and ways of working while partnering cross-functionally with Brand, Creative, Sales, Insights, and eCommerce teams to ensure alignment and maximize impact.
• Measure, analyze, and report on social performance, translating data and insights into recommendations that improve content effectiveness, community growth, and business results.
• Evaluate emerging platforms, technologies, and social tools to identify opportunities for innovation and competitive advantage.
• Manage the annual social media budget and related investments to ensure resources are aligned with business priorities and performance goals.