Social Media Manager, Yale School of Medicine

Responsibilities

• Develops and manages forward-focused strategic social media communications to enhance YSM’s reputation and drive website traffic, locally, nationally, and internationally.
• Closely monitors YSM’s social media channels and mentions of YSM on other accounts, using effective industry-standard techniques to mitigate reputational damage as needed and while working with appropriate stakeholders. This may involve daily monitoring or awareness of the social feeds’ comments and DMs on weekends.
• Produces content for social media. Identifies relevant topics and chooses compelling visual elements to create compelling posts.
• Works with communications colleagues throughout the school and university to highlight the work of faculty and students to create a high-profile presence and reach new audiences.
• Builds relationships with faculty, administrators, departments, and social media experts at media outlets and professional organizations; maintains contact with key communications professionals internally and externally.
• Closely monitors trending topics. Posts relevant content in real time to boost awareness of YSM research, education, and clinical advances.
• Conceptualizes and writes creative posts across all social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Bluesky, TikTok, and other future accounts.
• Participates in regular editorial/content meetings and proposes ways social media can support the office’s communications efforts.
• Uses metrics to determine the most effective posting schedule to increase followers and likes but also nimbly adjusts posting when warranted to respond to in-the-moment topics, cautiously and in keeping with institutional priorities.
• Quickly develops deep familiarity of YSM content both past and current and leverages that content effectively.

Requirements

• Significant ability with, or very strong interest in, science and medicine content. Ability to develop relationships with faculty and other stakeholders to manage YSM’s social media platforms and help grow followers. Position requires regular attendance at on-campus events.
• Knowledge/ability with computers and relevant software applications pertinent to online publishing and social media, including scheduling and social listening tools as well as Canva and Adobe Creative Cloud.
• Excellent writing and communication skills with a keen eye for grammatical errors or confusing text. Outstanding organizational skills and very detail-oriented
• Understanding of web structure, web best practices, web usability, and fluency with online technology, specifically social media management systems and a history of successful, metrics-proven social media posting and management of accounts.
• Proficiency with maintaining web content, content management systems and HTML editing tools, social media platforms, survey building tools, and Microsoft Office Suite. Ability to identify and learn new technology.
• Bachelor’s degree and five years’ of related experience or an equivalent combination of education and experience.

Preferred

• Three years of experience in website editing and/or social media strategy/implementation and success.
• Experience with social media in a medical/academic setting with multiple stakeholders.
• Two years of experience in health/science writing, social media, digital journalism (e.g., video, audio blogging, etc.) or an equivalent combination of education and experience.
• Health-related editorial experience.