Social Media Manager

Troy, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the social media engine by shaping cross-platform strategy, content, and community care while turning engagement into measurable growth through data-driven optimization.

  • Lead cross-platform strategy (Facebook, Instagram, LinkedIn) to drive reach and engagement.
  • Create platform-tailored content and scheduling to move audiences through the funnel.
  • Analyze metrics and collaborate with marketing/design to optimize campaigns and maintain brand consistency.

Job Description

Responsibilities

  • Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, LinkedIn
  • Create, curate, and schedule engaging content tailored to each platform and target audience
  • Monitor social media channels, respond to comments and messages, and foster community engagement
  • Analyze social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement
  • Collaborate with marketing, design, and content teams to ensure brand consistency and campaign alignment
  • Stay updated on the latest social media trends, tools, and best practices to keep our brand at the forefront of digital innovation
  • Manage social media advertising campaigns, including budget allocation and performance optimization

Requirements

  • Proven experience as a Social Media Manager or similar role
  • Strong understanding of social media platforms, algorithms, and analytics tools
  • Excellent written and verbal communication skills
  • Creative mindset with the ability to produce compelling content
  • Ability to analyze data and derive actionable insights
  • Proficiency in social media management tools
  • Bachelor's degree in marketing, Communications, or a related field is preferred
  • Ability to work independently and collaboratively in a fast-paced environment

Benefits

  • We offer a supportive work environment, opportunities for advancement, and a commitment to work-life balance.
Wild Bill's Tobacco logo

Wild Bill's Tobacco

3.8 Glassdoor

Wild Bill's Tobacco, formerly known as Smokers Outlet, is the 2nd largest tobacco retailer in the country. The first store opened in 1994 and the company slowly expanded to more than 200 locations. At Wild Bill’s, we specialize in providing the best quality tobacco products at competitive prices all under one roof for the convenience of our customers.Our stores are equipped with the largest well humidified walk in humidors containing fine cigars from across the world. Many of our locations have a lounge area where customers can relax and enjoy a fine cigar with friends. All staff members are trained and equipped with the necessary knowledge and tools to assist the customer and provide exceptional service.

Founded in 1994
Troy, Michigan, USA
398 employees
66% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
70K
Traffic Source Mix
Search
57.8%
Direct
34.6%
Referral
4.5%
Social
1.2%
Paid
1.8%

Headcount Trend

Current headcount: ~398