Responsibilities

• Leads the social strategy and execution end to end
• Owns/plans content calendars for always on + Influencer content
• Lead the daily community management, to maintain an active and responsive community, to drive more positive interactions - while also infusing engagement full circle to new briefs.
• Collaborates with our influencer lead to expand reach and credibility within social communities.
• Partner with Strategy, Insights, Analytics, Comms and Media teams to ensure that all work is grounded in community understanding, data and insights
• Keeps abreast of the latest social media trends and best practices and shares out with broader organizations.
• Maintain a high level of quality assurance while holding the team accountable for delivering social first campaigns
• Be a cross-functional teammate who engages, listens and collaborates with internal teams on Whirlpool’s overall marketing strategy.
• Be an inspiring peer and help develop out of the box and first-to-market experiences, activations, and content that will drive social conversations and increase brand love.
• Analyze key performance metrics regularly, making vital recommendations for improvement.
• Lead in social trafficking of assets for paid initiatives, while also having experience boosting always on content directly