Responsibilities

• You will own the social media vision, strategy, and standards across multiple brands, ensuring our presence is compelling, consistent, and commercially impactful.
• Lead social media strategy for multiple brands (currently Hot Spring, Caldera, and Endless Pools), including channel selection, content approach, and prioritization in partnership with brand leaders.
• Directly manage and develop two existing team members who execute online reputation management, social customer care, and community engagement.
• Define social roadmaps, content standards, and success metrics, while ensuring consistent, high‑quality execution through your team and agency partners.
• Support multiple brand stakeholders, balancing differing priorities, navigating approvals, and maintaining momentum across parallel workstreams.
• Guide the development of social‑first, platform‑native content, including short‑form video, with hands‑on expertise in ideation, capture, and/or editing.
• Oversee social content calendars, workflows, approvals, and quality control, partnering with copywriters and brand teams.
• Maintain accountability for ratings, reviews, social listening, and online Voice of Customer insights, while execution is handled by direct reports.
• Contribute to influencer and creator partnerships.
• Collaborate with brand managers, marketing partners, customer care, and leadership to ensure social media and online reputation efforts support broader business goals

Requirements

• 7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines
• Prior people management experience is required; this role manages two direct reports
• Proven experience leading social media and online reputation efforts across multiple brands or clients (agency backgrounds encouraged)
• A portfolio of social-first work is required, including short form video
• Must include work you personally influenced or created ( ideation, capture, and/or editing)
• Strong understanding of major social media platforms, algorithms, and emerging content trends
• Experience leveraging modern and AI assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality
• Experience owning social content calendars, publishing workflows, approvals, and quality control
• Familiarity with social listening, analytics, and reputation management platforms (Sprout Social experience a plus)
• Experience working with influencer or creator programs
• Strong project management skills and comfort collaborating across Brand, Product, Creative, Channel Marketing, and Customer Experience teams
• Data informed mindset with experience translating social and Voice of Customer insights into actionable recommendations

Preferred

• Agency backgrounds encouraged
• Sprout Social experience a plus

Benefits

• our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more.