Social Media Manager at Walbridge | Detroit, MI

Walbridge

Social Media Manager

Detroit, MI (On-site)

Salary Not AvailableMid Level5+ years expOther

Posted 3 months ago

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Job Summary

Drive Walbridge’s social storytelling by capturing field content and producing on-brand short-form video.

Own field-based photo and video capture that highlights Walbridge’s projects.
Must-have: a strong video portfolio (CapCut/Premiere) and design skills.
Standout: manage the master content calendar across milestones and recruiting priorities.

Job Description

Responsibilities

Field-Based Storytelling: Capture high‑quality photo and video content directly from active construction sites, highlighting Walbridge’s technical excellence, large‑scale equipment, and safety‑first culture
Content Creation & Production: Script, film, and edit short‑form video for platforms such as LinkedIn, Instagram, TikTok, and design engaging visual content aligned with brand standards
Content Strategy & Planning: Own and manage the master content calendar, aligning social content with project milestones, recruiting priorities, and corporate initiative
Channel Management & Engagement: Manage day‑to‑day social media activity, engaging with followers, partners, and potential recruits to grow and strengthen Walbridge’s online community
Performance Measurement: Track performance metrics and insights to evaluate content effectiveness and adjust strategy based on data and engagement trends
Innovation & Trend Awareness: Stay current on platform trends, algorithm changes, and emerging content technologies, recommending new approaches to keep Walbridge’s digital presence competitive

Requirements

Five (5)+ years of experience in social media management or content creation
A strong portfolio demonstrating professional‑grade video production and editing experience (CapCut, Premiere Pro) and visual design skills (Canva or Adobe Creative Suite)
Proven experience writing clear, compelling copy across multiple platforms and audiences
Ability to do occasional travel to various project sites across the United States is required
Confidence collaborating with both field and corporate teams

Preferred

Experience in the architecture, engineering, or construction (AEC) industry is strongly preferred
Strong organizational and time‑management skills with the ability to manage multiple content streams simultaneously
Experience working in fast‑paced, dynamic environments, including active construction sites
A proactive mindset and the ability to identify stories and social media trends without being prompted
Experience supporting employer branding or recruitment‑focused digital campaigns

Walbridge

Walbridge is one of America’s largest privately held construction companies founded in Detroit in 1916. The company offers construction management, engineering, and real estate services for customers in manufacturing, hyperscale data centers, automotive, defense, higher education, health care, and government. Walbridge employs more than 1,500 professionals in North America.

Founded in 1916

Detroit, Michigan, USA

1.2K employees (22 in marketing)

www.walbridge.com